Work Directly with experienced Product Leaders

We are founders with 25+ years of experience (each) helping companies build and scale SaaS products. We stay involved from product decisions to execution — so you build the right thing.

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Product Efforts Don't Fail Because of Engineering

Most products do not fail due to poor code. They fail because of unclear requirements and poor decisions.

Bad foundations are the problem. In many organizations looking to build a solution, the requirements are not crystal clear on day one. Most organizations go from POC to MVP and then to finished product. This is normal and often needed. Now, when a POC transitions into a production system is where things break down. This is why early decisions and past experience in building products matter.

  • We have built real products — solutions that are being used by large organizations.
  • We understand both product and business.
  • We have hands-on experience in setting up companies, ensuring compliance, and scaling teams.
  • Our background in research enables us to quickly adopt emerging technologies and build capabilities.

People You'll Work With

Manoj Seshadrinathan

Manoj Seshadrinathan

CEO and Co-Founder

  • Over 25 years of experience across business and technology.
  • CXO-level product and technology leader, driving product strategy, go-to-market, and customer engagement.
  • Proven track record of building and scaling products, including turning around failed initiatives at a fraction of prior cost.
  • Deep expertise in setting up teams, scaling products, solution selling, and overall technology leadership.
  • Thought leader with 5 patents and publications in areas spanning machine learning, HCI and computing.
Vidhya Shankar Baskaran

Vidhya Shankar Baskaran

CTO and Co-Founder

  • Over 22 years of experience in architecting scalable, high performance products.
  • Seasoned technical architect with experience in all phases of the product development lifecycle.
  • Managed high performance technical teams, improving the software engineering and delivery processes.
  • Instrumental in helping product companies harness cloud ecosystems to build multi-tenant SaaS products.

Our Approach

1

Define the Product

  • Define the product direction and translate ideas into product requirements.
  • Visual product definition — replace long PRDs with AI-driven wireframes.
  • Identify what goes into the MVP.
2

Build & Validate

  • Build an MVP that can evolve.
  • Accelerate development using AI — prioritizing reliability and clean architecture.
  • Bring in senior engineering support where needed to solve immediate bottlenecks.
3

Learn & Adapt

  • Decisions driven by real usage — adapt based on user interaction.
  • Pivot without starting over — re-use knowledge and artifacts if the product needs a pivot.
  • Add features without introducing technical debt.
4

Scale

  • Strong CI/CD pipelines, automated testing, proactive monitoring.
  • Build teams that understand the product.
  • As the product scales, transition into your capability center.

We stay involved at the product level throughout — not just execution.