Articles

The Story of your brand

“It's like everyone tells a story about themselves inside their own head. Always. All the time. That story makes you what you are. We build ourselves out of that story.”― Patrick Rothfuss, The Name of the Wind

In one of its viral marketing case studies FRCTL points out that an effective campaign will have the following features –“emotionally compelling, highly visual, high quality production, unique, newsworthy, and based on a proven viral premise, optimized for social sharing.” If you look closely you cannot help but notice that some of these qualities are what you would want to see in a good story. At Xejic, we love telling stories, and we don’t want yours to stay in your head. Here is how we can help.

Cloud Computing - Different Types, Different Layers

The term Cloud computing encompasses a variety of technologies and offerings and its usage as an umbrella term for all these offerings often confuses the consumer. Vendors with different offerings call themselves cloud service providers and this serves to perpetuate the confusion.

Cloud computing is defined as delivery of hosted services over the Internet in an on-demand model. A cloud provider offers resources (hardware, software or development stacks) as services over the internet that can be consumed on a pay-as-you-use basis. The cloud offerings can be broadly divided into three categories. Vendors whose offerings fall into each of these categories call themselves providers of cloud services. Let us take a look at these layers keeping in mind that the definitions of each of these are still open to debate.

An Overview of multi tenant architecture

Multi-tenancy is a feature that is touted as being fundamental to any cloud ecosystem (especially SaaS and PaaS) . In order to understand multi-tenancy better let us first try to answer the question – "Who is the tenant?"

A tenant is the customer of the service provider. Multi-tenancy implies that resources are being shared between customers.