The Story of your brand
“It's like everyone tells a story about themselves inside their own head. Always. All the time. That story makes you what you are. We build ourselves out of that story.”― Patrick Rothfuss, The Name of the Wind
In one of its viral marketing case studies FRCTL points out that an effective campaign will have the following features –“emotionally compelling, highly visual, high quality production, unique, newsworthy, and based on a proven viral premise, optimized for social sharing.” If you look closely you cannot help but notice that some of these qualities are what you would want to see in a good story. At Xejic, we love telling stories, and we don’t want yours to stay in your head. Here is how we can help.
