Product Engineering
Having an idea and developing it into a product is as challenging as it is exciting. Our work spanning startups to larger enterprises have enabled us to create a process that allows us to quickly bring a product idea to life. Be it a start-up or a mature business this is the process we recommend. Here is a quick overview of the phases without any jargon.
Ideate
This initial phase is where we understand the business case and develop the idea into a product definition. Once this is done More often than not, the result of the initial ideation and prototyping phase is a click through that enables you to see your ideas in action.
We will also define features that will go into a Minimum Viable Product (MVP)
Validate
Once the product has been clearly defined with the click through serving as a visual cue to the stakeholders, the key is to build an MVP to validate the product with an initial cohort of customers. The MVP should be built to accommodate new features and scale. Often, teams indulge in either premature-optimization or creating an MVP that is unusable beyond the initial demo. Our expertise helps us deliver an MVP that can scale with features and users.
Learn
At this point, based on client feedback we begin to get a clearer understanding of the product direction. It might be important for the product to pivot. When it does, it is important for the team to re-use the knowledge, code, and other artifacts developed during the validation phase.
Scale
This is the most crucial phase. The product has resonated with the audience and we are beginning to add customers. However, customers have their own set of feature requests. These have to be executed efficiently without creating technical debt. As the product scales, ensuring the continuity of knowledge is key. Our expertise in… Need to keep the existing product running. A good CI/CD pipeline etc